About the Company
AG47 is not client work and not a website for someone else. It is our own product: it belongs to ZERODEV LLC, and we made it from the idea through to the packaging.
Ag is silver, 47 is its number in the periodic table. Hence both the name and the principle: silver ions are worked into the fabric and stop the bacteria that cause odour from multiplying. It is not a fragrance covering a smell but the removal of its cause — and the effect survives washing.
The project
This one sits apart in the portfolio: we were not delivering someone’s brief, we were building the whole business.
What AG47 covers:
- Four product lines — socks, underwear, the aluminium-free Fresh roll-on deodorant, and the Pro concentrate for professional use
- Retail and wholesale — its own price and minimum order for each line: from 100 pairs of socks, 100 pieces of underwear, 200 deodorants, or 20 litres of concentrate
- A B2B track — a separate offer for hotels, hostels and clinics
- Positioning and identity — from the name and the “Ag 47” mark through to the tone of every line of copy
- A catalogue site — Next.js 15 on the App Router, TypeScript and Tailwind, in three languages (Uzbek, Russian, English)
- Enquiries into Telegram — the form delivers straight to the working chat, with no CRM in between
The site runs deliberately without a database or a CMS: all content lives in typed objects in the code. For a four-line catalogue that is faster, cheaper to maintain, and cannot break because someone emptied an admin panel.
Completed Works
Website
ReactJS/NextJS
Conclusion
AG47 answers the question clients ask most often: do we understand how a business works on the other side of a technical brief. Here we went the whole way ourselves — product, pricing, wholesale, sales channels and site — and the money at risk is ours, not a client’s.
Manufacturing is in Uzbekistan, and the product continues to develop.